IMPROVING THE METHODS OF ASSESSING THE COMPETITIVENESS OF LIGHT INDUSTRY ENTERPRISES

Mirzaabdullayeva Gulnora

doi:10.17605/OSF.IO/ESF4M

IMPROVING THE METHODS OF ASSESSING THE COMPETITIVENESS OF LIGHT INDUSTRY ENTERPRISES

Authors

Mirzaabdullayeva Gulnora Teacher of Namangan Engineering and Construction Institute, Namangan, Republic of Uzbekistan

DOI:

https://doi.org/10.17605/OSF.IO/ESF4M

Keywords:

competition, competitiveness, marketing, innovation, efficiency, marketing activities, market environment, competitiveness assessment

Abstract

The issue of assessing the competitiveness of economic entities and the development of scientific and methodological bases for the formation of strategies for the development of their market activities is a very important issue. This paper proposes a method of assessing the competitiveness of light industry enterprises based on operational efficiency, innovation activity and market share, and recommendations on its methodological basis are prepared and based on practicality.

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Published

2020-04-26

How to Cite

[1]

Mirzaabdullayeva Gulnora, “IMPROVING THE METHODS OF ASSESSING THE COMPETITIVENESS OF LIGHT INDUSTRY ENTERPRISES”, IEJRD - International Multidisciplinary Journal, vol. 5, no. 3, p. 6, Apr. 2020.